Evaluation is one of those terms that can get a bad rap. Often used interchangeably with "accountability," "measurement," "assessment," and "outcomes," the basic reasons why one might undertake evaluative activities can easily become subsumed under a shroud of potential blame or a sense of failure. Used well, and used thoughtfully, evaluation activities are simply tools to help you better understand your own work and to help arm you with information to make better, more-informed decisions. 

Demystifying Evaluation
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