Need practical how-to info that aims to help you build your evaluation capacity? This collection includes suggested readings from our friends at BetterEvaluation, the Center for Evaluation Innovation, the Center for Effective Philanthropy, and Grantmakers for Effective Organizations as well as hand-picked content by Candid. Thousands of actual evaluations are  available for download.

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"GenY Unfocus Group - KP Digital Health 47613" by Ted Eytan licensed under CC BY-SA 2.0

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Born Learning Washington Monthly Media Tracking Form

December 5, 2007

Page 24This is a tool that measures strengthened base of media support. It tracks the amount of campaign-generated media visibility that has been developed - noting dimensions such as type of media (TV, radio, print, other) and type of placement (PSA, news story, op-ed, programming).

Campaign Champions Data Collection Tool

December 5, 2007

This is a tool that measures strengthened base of public support. This form tracks and measures the number of "champions" (people who take actions to advance the public will) engaged and the actions these champions undertake as a part of the Born Learning campaign.

A Guide to Measuring Advocacy and Policy

February 20, 2007

The overall purpose of this guide is twofold. To help grantmakers think about and talk about measurement of advocacy and policy, this guide puts forth a framework for naming outcomes associated with advocacy and policy work as well as directions for evaluation design. The framework is intended to provide a common way to identify and talk about outcomes, providing philanthropic and non-profit audiences an opportunity to react to, refine and adopt the outcome categories presented. In addition, grantmakers can consider some key directions for evaluation design that include a broad range of methodologies, intensities, audiences, timeframes and purposes. Included in the guide are a tool to measure improved policies, a tool to measure a strengthened base of public support, and a survey to measure community members' perceptions about the prioritization of issues.

Guidelines and Best Practices

How Do We Know We Are Making a Difference? A Community Alcohol, Tobacco, and Drug Indicators Handbook

January 1, 2005

This is a tool that measures improved policies using a form that records the changes in amount and location of alcohol advertising.

Tools and Frameworks

Intensity of Integration Tracking Form

March 1, 1996

This is a tool that measures strengthened alliances. This tracking form helps organizations capture how integrated their partnerships and alliances are ranging from information sharing and communication to formal consolidation and integration.