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Page 24This is a tool that measures strengthened base of media support. It tracks the amount of campaign-generated media visibility that has been developed - noting dimensions such as type of media (TV, radio, print, other) and type of placement (PSA, news story, op-ed, programming).
This is a tool that measures strengthened base of public support. This form tracks and measures the number of "champions" (people who take actions to advance the public will) engaged and the actions these champions undertake as a part of the Born Learning campaign.
The overall purpose of this guide is twofold. To help grantmakers think about and talk about measurement of advocacy and policy, this guide puts forth a framework for naming outcomes associated with advocacy and policy work as well as directions for evaluation design. The framework is intended to provide a common way to identify and talk about outcomes, providing philanthropic and non-profit audiences an opportunity to react to, refine and adopt the outcome categories presented. In addition, grantmakers can consider some key directions for evaluation design that include a broad range of methodologies, intensities, audiences, timeframes and purposes. Included in the guide are a tool to measure improved policies, a tool to measure a strengthened base of public support, and a survey to measure community members' perceptions about the prioritization of issues.
This is a tool that measures improved policies using a form that records the changes in amount and location of alcohol advertising.
This is a tool that measures strengthened alliances. This tracking form helps organizations capture how integrated their partnerships and alliances are ranging from information sharing and communication to formal consolidation and integration.