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This is a tool that measures strengthened base of media support. It tracks the amount of campaign-generated media visibility that has been developed - noting dimensions such as type of media (TV, radio, print, other) and type of placement (PSA, news story, op-ed, programming).
KEYWORDS
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advocacy
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policy work
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evaluation
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policy
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policy change
Publishers
Funder
Document Type
Languages
Copyright
- Copyright 2007, The Annie E. Casey Foundation, Baltimore, Maryland
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