This handbook is guided by the belief that evaluation should be supportive and responsive to projects, rather than become an end in itself. It provides a framework for thinking about evaluation as a relevant and useful program tool. It is written primarily for project directors who have direct responsibility for the ongoing evaluation of W.K. Kellogg Foundation-funded projects. However, our hope is that project directors will use this handbook as a resource for other project staff who have evaluation responsibilities, for external evaluators, and for board members.
For project staff with evaluation experience, or for those inexperienced in evaluation but with the time and resources to learn more, this handbook provides enough basic information to allow project staff to conduct an evaluation without the assistance of an external evaluator. For those with little or no evaluation experience, and without the time or resources to learn more, this handbook can help project staff to plan and conduct an evaluation with the assistance of an external evaluator.
This handbook is not intended to serve as an exhaustive instructional guide for conducting evaluation. It provides a framework for thinking about evaluation and outlines a blueprint for designing and conducting evaluations, either independently or with the support of an external evaluator/consultant. For more detailed guidance on the technical aspects of evaluation, you may wish to consult the sources recommended in the Bibliography section at the end of the handbook.